Chargefuze franchise · Professional sports · 2024
The largest independent Chargefuze franchise, with its own placements in professional sports venues across the country.
Visit live projectThe mandate
Build and operate an independent advertising network on the Chargefuze platform: stations we deploy and run, professional sports venues, sponsor inventory, and the system used to manage it.
The gap
Fans were reachable. The inventory was not.
Professional sports advertising is often bundled into large sponsorship packages or controlled by a small group of rights holders. Brands need a more direct way to reach fans, and venues need useful new inventory that does not disrupt the event experience.
What we built
One operating system, built end to end.
Stations
Chargefuze charging stations that M4DCO deploys and operates inside stadiums and arenas as the brand's largest independent franchise.
Venues
Partnerships with professional sports venues and the placement strategy behind each one.
Screens
The digital out-of-home display on every station in our placements, sold as independent inventory.
Sponsors
Direct sponsor sales and campaign creative for the brands on the network.
Field operations
Installation, maintenance, and event-day support.
Stadium Ad Placements
The platform connecting brands with available inventory: booking, approvals, campaign management, and reporting.
The station. Portable charging and a digital media surface in one unit.
In the venue
Placed where fans already stop.
M4DCO places and operates Chargefuze media stations inside professional sports stadiums and arenas, giving brands access to one of the few independent advertising platforms in these environments. Stations sit on concourses and at concessions, where a charger rental and a sponsor message share the same screen.
What it became.
Independent digital out-of-home (DOOH) inventory inside professional sports environments
A sponsor and venue platform for booking, approvals, campaign management, and reporting
One operating system spanning hardware, media sales, creative, deployment, and field support
Operating model
M4DCO is the largest independent Chargefuze franchise, with its own placements around the country. It is the clearest example of how we work: take on the operation, then stay to run it.