Physical Ops / 2024
Chargefuze
Portable Power Network. Hardware, Media & Operations
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Scope
- Venture strategy
- Professional sports placements
- Independent DOOH media
- Venue partnerships
- Field operations
The mandate
Build and operate an independent advertising network spanning owned Chargefuze hardware, professional sports venues, sponsor inventory, and the platform used to manage it.
The operating problem
Professional sports advertising is often bundled into large sponsorship packages or controlled by a small group of rights holders. Brands need a more direct way to reach fans, and venues need useful new inventory that does not disrupt the event experience.
The build
M4DCO built the model end to end: Chargefuze station deployment, venue partnerships, owned digital screens, sponsor sales, campaign creative, field operations, and Stadium Ad Placements, the platform connecting brands with available inventory.
Delivered.
Independent DOOH inventory inside professional sports environments
A sponsor and venue platform for booking, approvals, campaign management, and reporting
One operating system spanning hardware, media sales, creative, deployment, and field support